Your Vision, Our Expertise

To make the right decisions you need to ask the right questions, and when it comes to protecting, growing or gifting your Real Estate inheritance, Hartcrest can help you determine the right way forward.

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About Us

Hartcrest is a Valuation and Development consultant that helps Property Owners and their Beneficiaries maximize the profitability of their under-utilized Real Estate in transition.

We believe that to make the right decisions you need to ask the right questions, and when it comes to protecting, growing or gifting your Real Estate inheritance, Hartcrest Real Estate Advisors can help you determine the right way forward.

Choices made at each phase of life can have a long-lasting impact on you and the ones you love, especially when planning for or coping with the passing of a loved one. Hartcrest helps you evaluate those tough choices, providing guidance to preserve your Real Estate while offering services to maximize and grow it wisely.

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Who We Serve

The Missing Link in Estate Planning


Inheriting Real Estate can be tough, particularly for those without the required time, energy, experience or finances to make the most of their gift. During such a difficult time, giving the proper attention to something other than loved ones is hard, even when it is needed. Hartcrest alleviates the stress of your gift, serving as a trusted advisor to help you make informed decisions to secure your future.

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Nonprofits rely on gifts from their supporters to develop and secure the future of their organization's mission. Sadly, we've found that most organizations lack the infrastructure needed to receive gifts of Real Estate. Hartcrest recognizes these challenges and provides solutions to enhance their fundraising strategies, increase the types of property they can receive and advise them on the best ways to maximize their assets for growth and sustainability.

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Property Owners

Our core focus is to execute strategies that result in greater returns when compared to traditional sales or status quo operations. Through comprehensive valuation, investment analysis, and management, we provide Property Owners with a top to bottom solution that unlocks their asset's hidden value ensuring their legacy now and in the future.

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Our services are designed to cut through the complexity of transferring Real Estate providing a greater sense of clarity, certainty and confidence.

Where Do We Start?

After learning about your goals and wishes, Hartcrest prepares an initial Free Property/Portfolio Assessment. This free report will give you insight and help us determine the best way to serve you should you choose to work with us.

Each Portfolio Assessment is different and will provide enough information to determine the Estimated Value Range, Current Market Rents and any opportunities for enhancement.

Additionally, the Portfolio Assessment is always completed by a member of our qualified staff as your property is too valuable to be handed off to any automatic valuation websites.

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Valuation and Analysis

Determining a property's value is not a guessing game to Hartcrest's Founders Evan Friedl, Ryan J. Moreau and Stephen P. Rethmeier as they share more than 55 years of combined experience as Residential and Commercial Real Estate Appraisers and Analysts.

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This wealth of industry knowledge and experience has been shared with thousands of clients just like you to help guide them through their own complex circumstances. From working with Property Owners to Financial Institutions, Investors and Equity Groups our personalized approach to every property still serves as the finest way to develop solutions that are most profitable to you.


  • Estate and Tax Appraisals
  • Portfolio Valuation
  • Income, Cost and Sales Comparison Valuation
  • Future Value Determination
  • Retrospective Valuation
  • Fractional Interest
  • Comparable Sale Selection
  • Market Rent Analysis
  • Capitalization Rate Consultation
  • Market Trend and Cycle Analysis


  • Highest and Best Use
  • Feasibility Studies
  • Current Operational Review
  • Skilled Financial Modeling
  • Exit Strategy Advisory
  • Land Use/Zoning Optimization
  • Strategic Repositioning/Development Planning
  • Comprehensive Deal underwriting
  • Discounted Cash Flow Analysis
  • Construction Cost Estimation

We understand that you may need more information than our Free Property/Portfolio Assessment. As a result, we also offer customized solutions so that you only pay for what you need. All optional Valuation and Analysis Fees are on a case by case basis and are based on the complexity of an assignment, however, below are the estimated fees for some of our frequently used services.

Valuation and Analysis Fees:

  • Residential Estate and Tax Appraisals $500-$2,500
  • Commercial Estate and Tax Appraisals $2,500-$15,000
  • Market Rent/Comparable Sale Analysis $350-$1,500
  • Feasibility Studies $2,500+
  • Strategic Repositioning/Development Planning $3,500+


Knowing that your property is receiving the proper attention ensures peace of mind. Our Asset and Property Management services are integral to preserving and enhancing the value of a property that will be held as an income producing asset by our clients.

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By focusing on the optimization of current operations we can increase the profitability of your asset as well as the predictability of future success.
These services may include (but are not limited to):

Property Management:

  • Current Operational Review
  • Rent Collection
  • Maintenance and Repair Management
  • Eviction Assistance
  • Tenant Screening and Selection
  • Lease Agreement Advisory
  • Lease Up Services
  • Monthly Performance Reporting

Asset Management:

  • Strategic Planning
  • Development and Construction Management
  • Cash Flow Analytics and Modeling
  • Tenant Profile Enhancement
  • Stabilization Strategies
  • Financing and Debt Advisory
  • Dispositions
  • Succession Planning

Management Fees:

Fees for both Asset Management and Property Management are based on a percentage of Operating Income. These fees are dependent upon the complexity and location of the property as well as the number of units/properties under Management.


Hartcrest's independent Brokerage services play a vital role in our top to bottom solution for your property, providing you with a trusted partner in your negotiations that streamlines communication and keeps you in the driver's seat.

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With a background in valuation, our Brokerage services are not based on impractical or empty promises. Our goal is to set realistic expectations and then use our knowledge, work ethic, relationships and marketing expertise to exceed them.

Our network also provides the unique opportunity to discretely sell or lease properties off of the market, serving our clients with a beneficial option when they don't want others to know that their property is being sold or leased.

Brokerage Fees:

For sales, Brokerage services are typically a percentage of the sales price and start at 1%.

For leases, Brokerage services are typically a percentage of the lease and are customized based on the client's requirements.

Joint Venture

Hartcrest assists Property Owners in maximizing the value and profits of their underutilized Real Estate by facilitating and managing Joint Venture Partnerships with established Equity Partners and Developers.

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What is a Joint Venture?

1) A Joint Venture (JV) is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. (Investopedia)

2) The best way for our clients to realize the full value and profit potential of their underutilized Real Estate that minimizes their risk and exposure.

Joint Venture Fees:

There are no out-of-pocket costs for Harcrest's JV solution.

We can offer this because we pass the cost of our services to our Equity and Development Partners.

Our partners pay your fees because they trust our research and recommendations. We present them exclusive investment opportunities in a credible format they can quickly review and approve.

1031 Exchange & Debt Advisory

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1031 Exchange

A 1031 Exchange allows a taxpayer to exchange one investment property for another by deferring the tax consequence of a sale. This is an excellent investment vehicle when choosing to sell your current property and stay invested in Real Estate. Because the process can be complicated, we help you understand the requirements so you can take full advantage of these benefits.

Debt Advisory

In some cases, it may be in the Property Owner’s best interest to use the equity of their Real Estate to improve their property. By utilizing their equity, the property owner can ultimately fund the value enhancements or “flip” their own Real Estate keeping more of the upside – though they also maintain some of the risk.

Along with debt advisory, Hartcrest is then able to administer its fully integrated services to maximize profits.

1031 Exchange & Debt Advisory Fees

For a 1031 Exchange there will be no out-of-pocket fees for the research and selection of your new property. Fees to Hartcrest are paid as a sales commission by the seller of the newly purchased property. Any potential management fees that are derived from the new (exhange) property are considered separate and are subject to the same fees mentioned in the Management section.

With regards to Debt Advisory, typical loan fees associated with the Origination and Closing of the loan are expected as well as the eventual loan payment. Hartcrest typically does not charge any fees for Debt Advisory and all costs and terms of any loans will be clearly stated and disclosed so you can properly evaluate this option to see if it is the right solution for you.

Contact Us

Have questions or want a Free Property/Portfolio Assessment? We'd love to hear from you!

We pride ourselves on responding to website inquiries within 2 business days, and our goal is to respond to every inquiry within 24 hours (Monday - Friday).

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4590 MacArthur Blvd Suite 500
Newport Beach, CA 92660
P. 949.873.4686

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