A smarter way to sell
your house
A smarter way to sell your house
Hartcrest fronts the cost to improve your property so you can get the most out of it.1
You’ve invested
so much in your
home.We make
sure it pays off.
Hartcrest eliminates the stress
of out-of-pocket expenses and
prepares your house for sale by
adding tangible value.1
You’ve invested so much in your home.We make sure it pays off.
Hartcrest eliminates the stress of out-of-pocket expenses and prepares your house for sale by adding tangible value.1
Agent-Aligned
Hartcrest works closely with your trusted local agent to prepare your property for sale so it can sell for its highest potential price.1
Fast
Plan carefully, execute precisely. The low-friction process is designed for speed, so work can begin, and you can close faster.1
Transparent
Our simple, straightforward fee is based only on the value added to your property and is paid directly out of the sale at closing.1
Easy
We have spent the last 20 years working alongside owners and agents to streamline the process and make it virtually effortless.
Purpose-driven to unlock your property’s full potential
Purpose-driven to unlock your property’s
full potential
With up to $5.0M for residential properties, there are countless ways to optimize your sale including a complete teardown and redevelopment.1
147%
Refinishing your original wood floors can return 147% of its cost.2
14%
Good curb appeal can increase your sales price by up to 14%.2
20%
Staged homes on the market sell for 20% more on average.2
293%
The average return of replacing your garage door is 293%.2
How it works
01
Decide the timing of your sale
Structured to always put your interests first, Hartcrest will tailor your improvement strategy within your time limitations.
02
Secure your current price1
This is not a loan, nor do we want to buy your property. Instead, our transparent process aligns our interests with yours.1
03
Plan your next move
You remain on title while value is being added to your home.1 Hartcrest and your agent will be there every step of the way.
04
Capitalize on hidden value
We do better when you do better. Upon closing, you will receive your original sale amount plus the additional net profit.1
Your questions, answered
How much will you loan me to improve my property?
Zero dollars, that’s right, nothing. Why? Because our process does not involve loaning you any money nor does it require you to pay out-of-pocket for any of the improvements.1
How is my current sale price/original sale amount determined?
With the help of your agent, we will provide a detailed analysis which concludes with your current market value, projected improvement budget, anticipated timeline, and estimated additional net profit.1
Can you pay my mortgage while you prepare my property for sale?
Yes, we can front the cost of all ongoing holding expenses. Mortgage payments, property taxes, insurance and even moving expenses can be included in your projected improvement budget.1
What if I don’t have a trusted local agent, can I still participate?
Yes. We work well with others, but it is not required. At Hartcrest, we always put your interests first, regardless if you are working with a trusted local agent or not.
Once my property sells for more, won’t I have to pay more capital gains taxes?
The improvements Hartcrest makes are added to your property’s basis, which helps reduce the amount of taxable capital gains. By increasing your basis, you may end up paying less in capital gains taxes than you expect.3
