A smarter way to sell
your property
A smarter way to sell your property
Built to unlock
your property’s
full value
Hartcrest fronts the cost to
improve your property so you
can get the most out of it.1
Built to unlock your property’s full value
Hartcrest fronts the cost to improve your property so you can get the most out of it.1
Experience Matters
Uniquely Positioned
Whether it’s a multi-family investment, office space, retail, industrial yard or raw land, our multidisciplinary expertise uniquely positions Hartcrest to be able to help you get the most out of your sale.1
Aligned Interests
As a fiduciary, our simple, transparent process aligns our interests with yours. Our straightforward fee is based only on the value added to your property and will be paid directly out of the sale at closing.1
With up to $10.0M for commercial properties, there are countless ways we can help optimize your sale including capital improvements, rezoning and entitlements .1
How it works
01
Decide the timing of your sale
Structured to always put your interests first, Hartcrest will tailor your improvement strategy within your time limitations.
02
Secure your current price1
This is not a loan, nor do we want to buy your property. Instead, our transparent process aligns our interests with yours.1
03
Plan your next investment
You remain on title while value is being added.1 Hartcrest will manage every detail providing clarity throughout the process.
04
Capitalize on hidden value
We do better when you do better. Upon closing, you will receive your original sale amount plus the additional net profit.1
Put our expertise
to work for you.
Your questions, answered
How do I know if Hartcrest is best for my complicated scenario?
As a fiduciary, we will always put your interests first. We work alongside your trusted tax and legal advisors to customize solutions to prepare your property for sale so you can get the most out of it.1
How much will you loan me to improve my property?
Zero dollars, that’s right, nothing. Why? Because our process does not involve loaning you any money nor does it require you to pay out-of-pocket for any of the improvements.1
How is my current sale price/original sale amount determined?
Hartcrest will provide a detailed analysis which concludes with your current market value, projected improvement budget, anticipated timeline, and estimated additional net profit.1
Can you pay my mortgage and tax bill while you prepare my property for sale?
Yes, Hartcest can front the cost of ongoing holding expenses. Mortgage payments, property taxes, insurance, operating expenses and all other holding costs can be included in your projected improvement budget.1
Once my property sells for more, won’t I have to pay more capital gains taxes?
The improvements Hartcrest makes are added to your property’s basis, which helps reduce the amount of taxable capital gains. By increasing your basis, you may end up paying less in capital gains taxes than you expect.3
Discover how Hartcrest can transform your sale
Discover how Hartcrest
can transform
your sale
Corporate Office
-
Hartcrest
4590 MacArthur Blvd STE 500
Newport Beach, CA 92660 - (949) 287-3085
Connect With Us
- support@hartcrest.com
- 1-888-263-9088
-
Support available:
Mon – Sat, 8:00 am – 6:00 pm PST
1As a fiduciary, we have the legal obligation to act solely in our client’s best interest, putting client’s needs before our own or any other party’s. Fiduciary duties include but are not limited to honesty, fair dealing, good faith, integrity, disclosure, confidentiality and performing all actions with reasonable skill, care, diligence and thoroughness.
Results may vary. Hartcrest offers no guarantee or warranty of results. Subject to additional terms, conditions and eligibility. Because our personalized approach is based on your unique property and situation, terms, conditions, and our fee agreement will be provided to you in writing should your property meet eligibility. Eligibility and proposed capital commitment are subject to the discretionary underwriting approval made by Hartcrest, its subsidiaries, affiliates, assignees and/or limited partners. Exclusions apply and not every property will be deemed eligible.
Typically, and subject to additional terms, conditions and eligibility, your current sale price/original sale amount represents the amount you could reasonably expect to collect if your property were sold “as is.” The additional net profit you receive is calculated by subtracting your original sale amount, the cost of the improvement plan, and our transparent fee from the final sale proceeds.
Nothing on this Website constitutes investment advice, performance data or any recommendation that any particular transaction or investment strategy is suitable for any specific person. No assurances can be made regarding the accuracy of any future prediction. Any investment program may be volatile and can involve the loss of principal. Not all past forecasts were, nor future forecasts may be, as accurate as those presented. Past performance is no guarantee of future returns.
https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact
https://www.uta.edu/news/news-releases/2020/02/11/curb-appeal
https://www.nar.realtor/blogs/styled-staged-sold/why-staging-matters-even-in-a-sellers-market
https://www.jlconline.com/cost-vs-value/2024/pacific/los-angeles-ca
https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features
3
| Sale Proceeds | Capital Improvements | Basis | Taxable Capital Gains | Capital Gains Tax* | Net Proceeds | After-Tax Difference | |
|---|---|---|---|---|---|---|---|
| As-Is | $800,000 | $0 | $200,000 | $600,000 | $193,800 | $606,200 | – |
| Hartcrest | $1,000,000 | $100,000 | $300,000 | $700,000 | $226,100 | $773,900 | +$167,700 |
*For this extremely simplified illustrative example, we are using the highest income brackets for a resident of California (20% Federal and 12.3% State).
Any tax benefits, including potential reductions in capital gains taxes, depend on individual circumstances and applicable tax laws, which are subject to change. You should consult with your tax advisor, CPA, attorney, or financial professional to understand how selling your property and any improvements made may impact your tax situation. Results may vary. Hartcrest offers no guarantee or warranty of results and does not provide tax, legal, or financial advice.
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